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Structuring the Product Review Text

Written By Admin on 07 June 2008 | 6/07/2008 04:01:00 PM


Product reviewing has attracted many blogger. Besides Pay per Click program, reviewing has appeared as top choice for blogger in earning online. Writing review is lucrative source for blogger. In one side, writing review can make rich content of the blog. Of course it has to be suitable or arranged to suit the niche of the blog. In the second side, blogger can get earning from that content.

Review is one of text genres. This classification of text types is commonly based on the structure which used by the writer to compose his text. Each text type will have different form of generic structure. As I said in my previous post, review text usually has generic structure as:

Introduction: it is the highlight of the general description about what will be reviewed. It can be product, services which want to be sold, or just a site which want to be known publicly. Then it will drive more traffic into the site.

Evaluation: the second phase is coming inside into the product in details. It states the parts, uniqueness, quality of the product which will be known publicly. However too much detail description will “teach” the will-buyer and it does not sound good. Evaluating as far as necessary for the targeted buyer is more genuine. The term of evaluation will not be far from simple word of good or bad. In this phase reviewer will apply much evaluative word, valuable, useful, worthy, etc.

Interpretation: after writing about the objective thing of the product, it is the time for reviewer to write about what he thinks or impresses on the product. Of course this phase can be done after getting enough evaluation on the product. It is personal idea about the product. Frequently to support and strengthen his idea or impression, a reviewer describes a comparison to other similar product. He states in which side the product has additional value or honestly admitted that the product lacks value in certain side.

Summary: this phase is recommending conclusion for reader of the product. After clearly explanation, a reviewer will make a final comment whether the product is valuable or not for targeted buyer. This phase is the worth of the review for reader.



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